The One Story Every Business Should Tell
Make sure you communicate your business’s value in your content writing. Here’s how!
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How to Create a Blog Content Calendar for More Consistent Output
One of my goals this year is to blog more consistently. If that’s one of your goals too, here’s a helpful strategy that will help you keep this resolution! Creating an editorial content calendar is one of my favorite and most reliable ways to plan content for the months ahead. What is an editorial content
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A Conversation with Sofia Segovia, bestselling author of The Murmur of Bees
This week I had the honor of talking with Sofia Segovia, the bestselling author of The Murmur of Bees in my new YouTube series “Meet the Author.” The Murmur of Bees is a beautifully written and captivating story about a family in a small Mexican town who lovingly adopt a baby boy who they name
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Use Storytelling to Define Your Target Audience
Use Storytelling to Define Your Target Audience When I was a kid, one of the homes we lived in didn’t have air conditioning. So every summer, my parents would set up a giant box fan to circulate air in the house. To entertain myself, I’d talk through the fan at my brother, giggling about how
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How a Theme Can Guide Your Business—and Your Life
Every story we love has some kind of underlying theme ranging from love, survival and redemption to good versus evil and coming of age. Story themes are universal, conveying a lesson, belief or an idea about life. The theme connects and guides all parts of a story from the plot points, conflicts and characters to
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Why Not Now? How Our Dreams Can Give Us Hope
Photo by Erin Profaci from Pexels Do you have a dream that can give you hope and purpose right now? A few nights ago, I caught the tail end of the 2020 Gershwin Awards on PBS.They honored Garth Brooks, one of my all-time favorite singer-songwriters. Garth entertained with his usual exuberance, wit and storytelling. But,
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Be Well, Stay Well: Tips for Reducing Stress & Staying Healthy—Without Panicking
As we hunker down, focusing on keeping our families and ourselves healthy and safe from the coronavirus, I’m sharing a round-up of valuable wellness tips that I’ve collected from a handful of local health and wellness providers, as well as a few of my own ideas. Right now more than ever, we must remain proactive—and
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How to Get the Writing Done Even When You Don’t Feel Like It
You know the importance of connecting with your audience by educating, entertaining, inspiring and sharing your products or services. But sometimes, no matter how much you know you need to consistently write and deliver content, you just can’t seem to sit down and get words on the page. And the more you worry about it,
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How to Find a Writing Partner for Your Business
With Valentine’s Day coming up this week, I’ve been thinking about matchmaking—no, not in the romantic or dating sense 😉 , but how we can connect with the right business partners who can help us support our business goals. Although entrepreneurs typically invest in educating themselves in as many aspects of business as they can,
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