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A Conversation with Sofia Segovia, bestselling author of The Murmur of Bees

This week I had the honor of talking with Sofia Segovia, the bestselling author of The Murmur of Bees in my new YouTube series “Meet the Author.” The Murmur of Bees is a beautifully written and captivating story about a family in a small Mexican town who lovingly adopt a baby boy who they name …

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Use Storytelling to Define Your Target Audience

Use Storytelling to Define Your Target Audience When I was a kid, one of the homes we lived in didn’t have air conditioning.  So every summer, my parents would set up a giant box fan to circulate air in the house. To entertain myself, I’d talk through the fan at my brother, giggling about how …

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How a Theme Can Guide Your Business—and Your Life

Every story we love has some kind of underlying theme ranging from love, survival and redemption to good versus evil and coming of age. Story themes are universal, conveying a lesson, belief or an idea about life. The theme connects and guides all parts of a story from the plot points, conflicts and characters to …

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Why Not Now? How Our Dreams Can Give Us Hope

Photo by Erin Profaci from Pexels Do you have a dream that can give you hope and purpose right now? A few nights ago, I caught the tail end of the 2020 Gershwin Awards on PBS.They honored Garth Brooks, one of my all-time favorite singer-songwriters. Garth entertained with his usual exuberance, wit and storytelling. But, …

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Be Well, Stay Well: Tips for Reducing Stress & Staying Healthy—Without Panicking

 As we hunker down, focusing on keeping our families and ourselves healthy and safe from the coronavirus, I’m sharing a round-up of valuable wellness tips that I’ve collected from a handful of local health and wellness providers, as well as a few of my own ideas. Right now more than ever, we must remain proactive—and …

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How to Get the Writing Done Even When You Don’t Feel Like It

You know the importance of connecting with your audience by educating, entertaining, inspiring and sharing your products or services. But sometimes, no matter how much you know you need to consistently write and deliver content, you just can’t seem to sit down and get words on the page. And the more you worry about it, …

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How to Find a Writing Partner for Your Business

With Valentine’s Day coming up this week, I’ve been thinking about matchmaking—no, not in the romantic or dating sense 😉 , but how we can connect with the right business partners who can help us support our business goals. Although entrepreneurs typically invest in educating themselves in as many aspects of business as they can, …

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15 Ways to Polish Up Your Copy & Make It Shine

“This little light of mine, I’m gonna make it shine!” Every time I hear that verse from a popular hymn, I smile because it’s something my kids used to sing in preschool. And, since “shine” is my word of the year, I want to help you shine your light too—at least when it comes to …

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Scared to Publish Your Blog Posts? My 10 Tips to Overcome Publishing Fears

A few months ago I went to a shinrin-yoku or “forest bathing” gathering. Forest bathing is a type of slow, meditative walk through nature. Japanese studies have found that trees release a chemical called phytoncides that are good for our immune systems. The slow, meditative walk also helps calm stress, which, of course, benefits the …

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How to Use Description to Bring Your Writing to Life

Don’t tell me your service or product heals. Show me how it heals, and why it matters to my life.  I regularly hear my clients say that you have to experience one of their services to understand it. They aren’t being cheeky or difficult. This is a real challenge. Many of their services are oftentimes exceptionally difficult …

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