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Creating Content that Connects

I help health & wellness Professionals write clear, engaging content that connects with their audience.

Creating Content that Connects
“Christa has a unique gift for telling someone’s story and message through their own voice.
I’m so grateful for her special knack of extracting exactly what I’d like to convey, clarifying it
and putting it into written words in a way that resonates with my target audience.”
GroupConnnection
Maybe you don’t mind writing, but feel unsure that what you’re putting out into the world is resonating with your audience. Or, you hate writing, which means you end up procrastinating or dumping industry jargon into lifeless templates.

Unfortunately, boring, confusing or poorly written content means your target audience:

  • Can’t find you.
  • Doesn’t understand what you offer.
  • Isn’t sure if they can trust you to resolve their problem. 

Your stories are the soul-print of your business.

People have multiple options when it comes to purchasing a particular product or service. Consumers choose brands that clearly understand their needs, align with their values and save them time by effectively resolving their problems.

Pink flower, book, coffee relaxing photo

Whether you’re prepping for a big presentation, planning a product launch or working on your website content, you’re only as successful as your ability to communicate with authority, empathy and clarity.

Presenting your content in a story framework helps your audience clearly understand why you are the best person to resolve their problem. 

I write story frameworks that:

  • Address your audience’s challenges
  • Positions you as the guide
  • Helps your audience envision the solution
  • Creates trust and engagement
  • Differentiates you from your competitors by delivering your individual perspective & authentic voice–your soul-print. 

Hi, I’m Christa! 

I’m an internationally published health & wellness freelance writer who geeks out on storytelling structure and cleaning up word jumbles. I’d love to help you transform your words into irresistible content that captures your voice and captivates  your audience so you can focus on what you do best–caring for your clients.

"I have worked with Christa on several projects (with several more pending!). She has the amazing ability to help you turn the genius of what you do into easy-to-share, powerful word tracks, and presentations. She is a word-whisperer. Love working with her!"

Content is your currency.

Your content can do the heavy lifting for you when you aren’t around to explain your products and services. But if it’s too clever, complex, or confusing, people will ignore it, which means lost opportunities for you.

Clear, concise content describes your products and services in a way that makes sense to your audience and inspires action.

Whether you’d like to update your bio, revitalize the copy on your website, captivate an audience at your next presentation, or refine/review your words, I can help you communicate in a way that won’t confuse your audience.

 

Imagine strong, healthy content that…

  • Distinguishes your voice, expertise and values.  
  • Communicates exactly how you transform specific problems into solutions.
  • Builds trust and engagement through connection.

Want to talk about it?
Schedule a no-pressure conversation.

Contact Me

 

 

 

Create Irresistible Content!

1) What’s your story? Schedule a free 30-minute consultation by emailing me at christa@christahines.com. We’ll explore your specific problems and goals.

2) What’s the diagnosis? With your concerns in mind, I’ll review your content and create a comprehensive proposal around how I can help support your writing needs.

3) Sweet relief!  Is there any better feeling than making meaningful progress toward your goals? Once you’ve decided how you’d like to proceed, we’ll dive in and create irresistible content you’ll feel proud to deliver to your hungry audience.

 

Christa’s work has been featured in some of the following magazines:
To see the full list, please visit https://christamhines.com/publications/

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