Christa Hines

Christa Melnyk Hines is an award-winning freelance journalist, author and professional health and wellness copywriter.

colored pencils in a silver cup

Stuck? Six Surprisingly Simple Ways to Boost Your Creativity

Feeling uninspired? Try one of these surprisingly simple and research-approved ways to enhance your creativity!

Value Story

The One Story Every Business Should Tell

Make sure you communicate your business’s value in your content writing. Here’s how!

How to Create a Blog Content Calendar for More Consistent Output

One of my goals this year is to blog more consistently. If that’s one of your goals too, here’s a helpful strategy that will help you keep this resolution! Creating an editorial content calendar is one of my favorite and most reliable ways to plan content for the months ahead. What is an editorial content …

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A Conversation with Sofia Segovia, bestselling author of The Murmur of Bees

This week I had the honor of talking with Sofia Segovia, the bestselling author of The Murmur of Bees in my new YouTube series “Meet the Author.” The Murmur of Bees is a beautifully written and captivating story about a family in a small Mexican town who lovingly adopt a baby boy who they name …

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Use Storytelling to Define Your Target Audience

Use Storytelling to Define Your Target Audience When I was a kid, one of the homes we lived in didn’t have air conditioning.  So every summer, my parents would set up a giant box fan to circulate air in the house. To entertain myself, I’d talk through the fan at my brother, giggling about how …

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How a Theme Can Guide Your Business—and Your Life

Every story we love has some kind of underlying theme ranging from love, survival and redemption to good versus evil and coming of age. Story themes are universal, conveying a lesson, belief or an idea about life. The theme connects and guides all parts of a story from the plot points, conflicts and characters to …

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Why Not Now? How Our Dreams Can Give Us Hope

Photo by Erin Profaci from Pexels Do you have a dream that can give you hope and purpose right now? A few nights ago, I caught the tail end of the 2020 Gershwin Awards on PBS.They honored Garth Brooks, one of my all-time favorite singer-songwriters. Garth entertained with his usual exuberance, wit and storytelling. But, …

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